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Last Updated: January 22, 2026

1. Introduction

This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website or shop at our retail location. By using our services, you agree to the practices described here.

Important Notice for FFL Transactions

Because we are a Federal Firearms License (FFL) dealer, we are legally required to collect and retain certain information related to firearm and ammunition transactions. These requirements apply to both our online store and our physical retail location.

2. Information We Collect

A. Personal Information

We may collect the following information when you create an account, place an order, or visit our store:

  • Name
  • Email address
  • Billing and shipping address
  • Phone number
  • Payment information (processed securely by third-party processors)
B. Regulated-Product Information (FFL-Specific)
Required by Federal Law

To comply with federal, state, and local firearm laws, we may collect:

  • Date of birth
  • Government-issued identification details
  • Eligibility verification information
  • Background-check-related information (if applicable)
  • Firearm transaction records (e.g., ATF Form 4473, acquisition/disposition logs)
  • Information required for ammunition sales (varies by state)

This information is collected only when required by law or necessary to complete a regulated purchase.

C. Automatically Collected Information

When you browse our website, we may collect:

  • IP address
  • Device and browser type
  • Pages viewed
  • Cookies and tracking data
D. Optional Information
  • Product reviews
  • Survey responses
  • Customer support messages

3. How We Use Your Information

We use your information to:

  • Process and fulfill online and in-store orders
  • Verify age and legal eligibility to purchase firearms or ammunition
  • Conduct background checks when required
  • Maintain legally mandated FFL records
  • Prevent fraud and unauthorized purchases
  • Improve our website and in-store experience
  • Communicate with you about your order
  • Send marketing communications (with your consent)

We do NOT use regulated-product information for marketing.

4. Sharing Your Information

We may share your information with:

  • Payment processors
  • Shipping carriers
  • Identity-verification services
  • Background-check systems (e.g., NICS)
  • Law enforcement or regulatory agencies when required
  • Analytics and website-performance partners

We do NOT sell personal information.

5. Cookies & Tracking

We use cookies to:

  • Maintain your shopping cart
  • Improve site performance
  • Analyze traffic
  • Personalize your experience

You may disable cookies, but some features may not function properly.

6. Data Security

We use administrative, technical, and physical safeguards to protect your information. While no method is completely secure, we work to maintain compliance with ATF, state, and industry standards.

7. Data Retention

Legal Requirements Apply

Certain firearm- and ammunition-related records must be retained for legally mandated periods (e.g., ATF Form 4473 retention requirements). We retain only what is required and delete or anonymize data when no longer needed.

8. Age Restrictions & Children's Privacy

Age Requirements

Our website and retail store are intended only for individuals 18 years or older, and in some cases 21 years or older, depending on applicable laws. We do not knowingly collect information from anyone under 18.

9. Your Privacy Rights

Depending on your state of residence, you may have rights such as:

  • Accessing your personal data
  • Requesting corrections
  • Requesting deletion (subject to legal retention requirements)
  • Opting out of certain data uses
  • Requesting a copy of your data

You can contact us to exercise these rights.

10. State-Specific Disclosures

California (CCPA/CPRA)

California residents have the right to:

  • Know what personal information we collect and how we use it
  • Request deletion of personal information (except where retention is required by law)
  • Request correction of inaccurate information
  • Opt out of the sale or sharing of personal information (we do not sell personal information)
  • Limit the use of sensitive personal information

We will not discriminate against you for exercising your rights.

Virginia (VCDPA)

Virginia residents may:

  • Access their personal data
  • Correct inaccuracies
  • Request deletion
  • Obtain a copy of their data
  • Opt out of targeted advertising or profiling

We do not use personal data for targeted advertising related to regulated products.

Colorado (CPA)

Colorado residents may:

  • Access, correct, or delete personal data
  • Opt out of targeted advertising or profiling
  • Request data portability

We will verify your identity before fulfilling requests.

Connecticut (CTDPA)

Connecticut residents may:

  • Access, correct, delete, or obtain a copy of their data
  • Opt out of targeted advertising or profiling

We do not sell personal data.

Utah (UCPA)

Utah residents may:

  • Access and delete personal data
  • Opt out of targeted advertising

We do not sell personal data.

11. Online vs. Retail Data Practices

Online Store

We collect information needed to:

  • Process online orders
  • Verify age and eligibility
  • Ship products
  • Comply with firearm-shipping regulations (e.g., shipping to FFLs only)
Retail Store

We collect information needed to:

  • Complete in-person firearm and ammunition transactions
  • Conduct background checks
  • Maintain ATF-required records
  • Verify identity and age

Some information collected in-store is required by federal law and cannot be deleted upon request.

12. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted with a new "Last Updated" date.

13. Contact Us

For questions about this Privacy Policy or your personal information, contact us at:

Get In Touch

Phone: 641-224-8049
Address: 214 N. Main St., Sigourney, IA 52591